Today you will arrive in Casablanca and be picked up from the airport by your private driver. Depending on your arrival time, you may have time for lunch in Casablanca and some self-guided exploring, or you may be taken directly to Rabat to check into your accommodations. The evening will be on your own to rest after your flight or explore Rabat a bit on your own.
[estimated car travel time approx. 2 hrs] 
Your tour guide will meet you after breakfast to start your day of exploration in the Fez Medina. This UNESCO protected medina is full of arms-width alleyways and donkey-width roads. Your Fez born-and-bred guide will share hidden stories and show you secluded corners of the medina, and you will observe both the minutia of daily life and the magnificence of Fez's madrasas and palaces. Your guide will help you know fabulous Fez as only a true local can. Be sure to ask your guide for lunch suggestions.
Fez is a hub of the Moroccan crafts and arts, and you'll meet artisans to learn about the history and importance of their trades. You'll also visit tanneries and mosaic workshops to observe traditional crafting methods still in use today.
In the afternoon, return to your riad and relax for a bit, then finish the day by bathing in an authentic Moroccan hammam. You will learn about the traditions and history of the hammam and will enjoy a rejuvenating experience at one of Fez's most highly sought after spa experiences. Most hammams provide a variety of services including massages, baths, and an extensive treatment menu using locally sourced products like argan oil. 
Today, get an early start so you can answer the seductive call of the Sahara; you'll be covering a lot of ground to reach the desert, but your journey will be well worth it.
After an early breakfast, you'll start your road trip by crossing the Middle Atlas Mountains through the town of Azrou and its majestic Cèdre Gouraud Forest, where troops of Barbary Macaque monkeys lounge in ancient cedar trees near the road. Then, stop for lunch in Midelt, which sits on a cold, high desert plateau. Despite the harsh landscape, Midelt is known as Morocco's "Apple City" for its productive orchards. The agricultural abundance is thanks to year-round water from the Moulouya River.
As the day presses on, you'll cross a landscape of steep mountain ranges, broad valleys, and narrow canyon passes. Your driver will take you through the Ziz Valley, an essential branch of the ancient Saharan Trade Route. Gaze out the window to see the area's ksars, fortified houses built by merchants to protect the gold, salt, and spices that passed this way.
After crossing through the incredible Ziz Gorge, you'll see early signs of Saharan dunes. These wind-blown sand formations are in constant motion, often leading them to encroach upon farms, roads, and buildings. You can also see an ancient method of water "mining” here, an ingenious way to transfer water from the mountains to farmland before modern pumps. Along the way, pay attention to the area's nomadic shepherds and their tents.
You'll also pass through Erfoud, a bustling market town known for dates and fossils discovered in hillside mines. If you like, you can stop at a local artisan collective to learn about the area's fossils and learn how locals transform them into an array of products. As you continue, the massive dunes of Erg Chebbi will emerge in the distance. This vast sand sea covers 13 square miles (35 square km), with some dunes rising over 650 feet (200 m).
Near the iconic outpost of Merzouga, you can take a short break as you prepare for the trip to your desert camp. Today you'll trek across the Sahara for a once-in-a-lifetime experience in North African luxury. You'll mount a camel for a spectacular ride across the dunes as the sun sets; with an unobstructed view (you can even spot Algeria in the distance), take in the golden glow across the landscape.
As night falls, you'll maintain visibility as the moon reflects off the sand, guiding you and your camel to your unique accommodation for the night: a luxurious camp nestled at the foot of the Erg Chebbi dunes. Sink into total relaxation in your impeccably-appointed glamping tent, where you'll be treated like royalty. Enjoy meals prepared by local Berber tribesmen and cozy up by the fire, serenaded by live music. Gaze up at the heavens from your romantic spot or see if you can stargaze from atop the dunes before you turn in for the night.
[estimated car travel time approx. 8 hrs] 
After breakfast, follow your local private guide through the old city of Marrakech. As you explore this UNESCO World Heritage Site, you will come across lively souks and maze-like alleys. You're sure to be dazzled by displays of djellabas, brightly colored babouches, intricately-pierced lanterns, conical mounds of exotic spices, and the intense hubbub of medina life.
Along the way, your expert will regale you with the history and stories of the Medina, the Souk, and the Mellah neighborhoods of the Red City. Your guide will also have some great recommendations for the best places to grab lunch!
In the afternoon you'll continue your private tour, exploring places like the Bahia and El Badii Palaces, and the Saadian Tombs. You'll also see the Majorelle Gardens, an iconic garden retreat built over forty years by French painter Jacques Majorelle and later inhabited by famed designer Yves Saint Laurent. Stroll through two and a half acres of peaceful water gardens, visit Morocco’s only museum dedicated entirely to Berber art and culture, and explore Yves Saint Laurent’s gallery, all within the walls of this urban oasis. 
Today, you will travel to Essaouira, a town made popular by its excellent surfing beaches. The 3-hour route takes you over extensive, rolling plains. On approaching the western seaboard of Morocco you will enter a unique forest. This is the only ecosystem where argan trees grow, and their fruits are very useful. You will make a slight diversion to visit an association of local women that make argan oil, famed for its excellent health and beauty properties. You may see goats grazing on the fruits of the argan trees, high in the tree branches. It is quite a sight!
On arrival into Essaouira, you can enjoy walking the impressive seawalls, discovering delights in the Old Medina area, or perhaps enjoying some time down by the very active fishing harbor. Jewish heritage is very present in Essaouira, where one of the best preserved Jewish quarters in Morocco is located. It is a perfect example of a community of coexistence, and a very interesting place to explore. Lunch and dinner will be on your own with recommendation from your driver. Make sure to ask them about great seafood options! Tonight you will stay in a hotel or a riad.
[estimated car travel time approx. 3 hrs] 
Today, you'll head out early to Casablanca via the coastal route, with some brief, interesting stops in other seaside cities along the way. You'll first visit Safi, know for its excellent surfing beaches and stunning views of the Atlantic Ocean.
The second city you'll stop at is El Jadida, where you can tour the haunting Portuguese cistern. Spend some time walking the ramparts and visit the Church of the Assumption; after, have lunch here in the city.
Next, you'll stop at Azemour, which has inspired many Moroccan artists over the decades, some of whom have chosen to live here. Life in this community is still traditional despite its close proximity to the cosmopolitan art market of Casablanca. Get inspired by the crumbling 16th-century medina, squeezed between the Oud Er-Rbia (Mother of Spring River) and the ocean.
Once you arrive in Casablanca, check into your hotel and relax before venturing out into the city for dinner and some evening exploration.
[estimated car travel time approx. 5 hrs] 
It's time to say goodbye to Morocco. Depending on the time of your departure flight, you may be able to do some last-minute sightseeing in Casablanca or enjoy tea at one of the traditional cafés. When the time comes, you'll head to Casablanca's Mohammed V International Airport for your flight.